Launch of Injection Molding Machine

What is the PIM v3?

The APSX PIM v3 is a desktop plastic-injection molding machine designed for small production and prototyping. I created the entire product education ecosystem that helped make the machine approachable for first time users.

What I did

-Identified a major buyer hesitation: lack of real, accessible content showing the machine in use

-Created APSX’s full launch ecosystem (unboxing, setup, UI, workflow)

-Served as the on-camera product evangelist to simplify complex steps for new users

-Framed messaging around accessibility, ease of use and “real garage” workflow

-Increased buyer confidence by showing actual parts made on the machine

-Built a repeatable content blueprint APSX now uses across marketing channels

Perceived Complexity → Confusion About Process

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Real Demo + Hands-On Content

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Lower Friction → Clear Path to First Part

Why It Mattered

This series became APSX’s core onboarding system, helping reduce buyer hesitation and reducing phone and email support requests.