Brand Narrative for Market Expansion

Project Overview

Bower Hill needed a stronger brand story to expand distribution into new states. I created a narrative-driven campaign that clarified their heritage, elevated brand perception, and supported conversations with distributors and trade-show buyers.

What I did

• Identified the need for a heritage focused brand narrative to improve distributor confidence

• Developed the messaging framework emphasizing authenticity, origin story and product character

• Wrote and produced the flagship brand films used in distributor outreach and trade-show environments

• Contributed to increased distribution, as the brand entered multiple new states following the campaign

Why it Mattered

This project strengthened Bower Hill’s brand narrative, helping position the bourbon as a premium heritage product and supporting their expansion into new states.