How Iām Effective
Research & Insight
Qualitative research
Voice of Customer interviews
Market & competitive analysis
Problem and pain-point identification
Execution
Go-to-market planning
Product walkthrough and demo content creation
Sales enablement materials
Cross-functional collaboration with product, engineering and sales
Impact
Improved product adoption and engagement
Reduced onboarding friction
Stronger market and partner positioning
Better user self-sufficiency (fewer support questions)