Global Launch of Solid Shop

Solid Shop is SolidCAM’s shop-floor communication platform. My role was to translate its complex workflows into a simple narrative for global launch.

-Translated complex features (DNC, file control, part traceability) into digestible product messaging

-Scripted, filmed, and delivered the global launch video

-Localized versions for international teams, including full Brazil rollout

-Coordinated with product + regional teams to align on feature positioning

-Supported trade show usage and partner presentations

CAD - CAM - Solid Shop - Machine - Finished Part

This video became SolidCAM’s primary asset for introducing Solid Shop globally and helped simplify the product for thousands of machinists.

JOSEPH LISOWSKI